Missed-call text-back and a 60-second callback on every web form
A missed call gets a text from your number. A web form gets a call back inside 60 seconds during calling hours.
Apply for a build slot →The two leaks it plugs
Missed calls in the middle of the day. Jen's on line one, line two rings out. Nobody leaves a voicemail anymore. They hang up and call the next roofer on Google. A text from your number inside a minute keeps that person talking to you.
Web forms sitting in an inbox. Someone fills out the form on your site at 7:40 on a Tuesday. The email lands. Nobody sees it till morning, and by then they've booked somebody else.
Forms sit in an inbox till someone notices. This one calls them back before they've closed the tab.
The callback is your receptionist calling the person who just asked to be contacted, inside your calling hours, with the consent wording on your form.
Why texting isn't on day one (and nobody else will tell you this)
Business texting in the US has to be registered with the carriers first. It's called A2P 10DLC, or toll-free verification if you text from a toll-free number. Approval takes anywhere from 3 business days to 3 weeks, sometimes longer.
So here's what we do. We submit your registration in the first hour of the build. We build the texts and test them on our own internal numbers. Then they sit switched off until approval lands, and we switch them on that day. Voice and email don't wait for any of that. They go live five business days after kickoff.
Anyone who promises your texting is live tomorrow is either skipping the registration or about to get your number filtered.
Consent and quiet hours
Your web forms get a consent checkbox with plain wording, and the record of who ticked it is kept. Texts and callbacks only go out inside the calling hours you set. STOP works the way it should: one confirmation, then nothing.
It only texts people who should get a text, and only when they'd want one.
Related: the AI receptionist · estimate follow-up
Questions about this part
What does the text say?
Your words and your company name. Something like "Sorry we missed you, this is [your company]. Want a call back, or should we get an inspection on the calendar?" We write it with you at kickoff.
Does the text come from my number?
It comes from the business number in your own HighLevel account, registered with the carriers under your company.
What happens when they call back?
It rings your office like any other call. If nobody picks up, the receptionist answers in your company's name and books the inspection.
This piece comes built and tested with the rest of the system, inside your own accounts. One-time builds from $5,000. The Owned Roofing Office is $9,500, or $7,500 for our first five roofing builds.
We're moving our demo receptionist onto the same voice platform we build for clients, so what you hear is what you'd get. The number goes up here the day it answers as Heartland Ridge Roofing. What you'll be able to try →